From the category archives:

Sales Conversion

Copywriting: Eloquence or Gutter Talk?

by MICHAEL LOW

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If you write sales copy you might fall in to the trap of thinking you are a writer.  Technically, you are not.
Sure you write.  And you might enjoy waxing lyrical from time to time.  But please, for your own sake and for the sake of response, save your artistic writing flare for poetry and fiction [...]

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Written Content: The Key To Website Conversions

by MICHAEL LOW
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Weekly Conversion Tip:

If you’ve got traffic but no email subscribers … or if you’ve got email subscribers but no sales … try the magic of carefully targeted written content.
I’m talking here about premiums or bonuses in the form of valuable written reports, given away free to seduce readers into action.
This is by no means a [...]

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3 Steps to Easy Blog Profits

by MICHAEL LOW
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I’m writing this post because I want to add a section to my blog about blogging. The reason for this is that, obviously, blogging is one of the forms of writing you’ll be doing to build your business online.
Specifically, I want to talk about a method that integrates both article writing, blogging and affiliate [...]

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Dangerous Advice For Web Writers

by MICHAEL LOW
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People can say the stupidest things in print. Mostly uneducated people. People who don’t have real world experience in the topic they are writing about.
Take this morning as an example. I was doing a little web research when I came across an article about avoiding sending email during holiday seasons.
The writer suggested not sending emails [...]

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How to create article and ebook titles that demand attention

by MICHAEL LOW
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CAPTAIN’S LOG: I’m in the throws of deciding whether to spend the next 31 days writing an ebook and offering it for sale … or … simply creating article content to submit around the web.
It’s not like either option is better than the other. And doing both simultaneously would be the best approach.
Probably, as I [...]

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How to sell more by writing less

by MICHAEL LOW
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Have you ever sat at your keyboard, scratching your head, because you wanted to sell a product or service but didn’t know what to write?
It takes time to write a sales letter or affiliate recommendation. Not only that but, if you don’t get it right, you can annoy your readers, lose your credibility … and [...]

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