From the category archives:

Email Marketing

COPYWRITING: How The Power of “Trust” Instantly Increases Your Influence With Prospects and Buyers

by MICHAEL LOW

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“On a recent trip to Newcastle I found myself standing in a hardware store. Actually, it was a wood supplies store. I was looking for wood that I could use to build a small wooden ramp for my good friend’s son to ride his skateboard on.
“Anyway, the guy that served me at the store just [...]

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Copywriting: Eloquence or Gutter Talk?

by MICHAEL LOW
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If you write sales copy you might fall in to the trap of thinking you are a writer.  Technically, you are not.
Sure you write.  And you might enjoy waxing lyrical from time to time.  But please, for your own sake and for the sake of response, save your artistic writing flare for poetry and fiction [...]

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Article Writers – How To Grasp Your Reader’s Attention And Keep It

by MICHAEL LOW

“The first time this happened I was gripped with fear. I thought I was going to die.”
The above paragraph has five ingredients that practically force you to pay attention.
You can use these ingredients to increase the attention getting power of every article, essay, blog-post or email you write from now on.
Can you [...]

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Dangerous Advice For Web Writers

by MICHAEL LOW
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People can say the stupidest things in print. Mostly uneducated people. People who don’t have real world experience in the topic they are writing about.
Take this morning as an example. I was doing a little web research when I came across an article about avoiding sending email during holiday seasons.
The writer suggested not sending emails [...]

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$5,000 for writing two emails

by MICHAEL LOW
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$5,000 for sending two emails?
That’s what I paid a joint venture partner of mine recently.
The first email he wrote to me – asking if I had any products I wanted to promote to his list.
The second email he wrote to his list – telling them to go to his blog and sign-up for a free [...]

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How to sell more by writing less

by MICHAEL LOW
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Have you ever sat at your keyboard, scratching your head, because you wanted to sell a product or service but didn’t know what to write?
It takes time to write a sales letter or affiliate recommendation. Not only that but, if you don’t get it right, you can annoy your readers, lose your credibility … and [...]

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5 Ways to Make Your Subject Lines Stand Out In A Sea Of Mush!

by MICHAEL LOW

By Michael Low
Copywriter, Marketing Consultant
The first test of a good subject line is: Does it get through the spam filters?
Once through, it needs to get the attention of your reader and compel her to read further into the body of your email.
After all, if she doesn’t open your email it won’t matter how good your [...]

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