From the category archives:

copywriting

COPYWRITING: How The Power of “Trust” Instantly Increases Your Influence With Prospects and Buyers

by MICHAEL LOW

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“On a recent trip to Newcastle I found myself standing in a hardware store. Actually, it was a wood supplies store. I was looking for wood that I could use to build a small wooden ramp for my good friend’s son to ride his skateboard on.
“Anyway, the guy that served me at the store just [...]

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Improve your writing

by MICHAEL LOW
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There are many levels of writing.
But perhaps “levels” is the wrong word.  So let me put it to you this way: You can write whatever comes to mind, as it comes to mind. And then just leave your writing alone.  Or … you can write and then edit for technique.
Knowing the techniques that make [...]

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Copywriting: Eloquence or Gutter Talk?

by MICHAEL LOW
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If you write sales copy you might fall in to the trap of thinking you are a writer.  Technically, you are not.
Sure you write.  And you might enjoy waxing lyrical from time to time.  But please, for your own sake and for the sake of response, save your artistic writing flare for poetry and fiction [...]

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Written Content: The Key To Website Conversions

by MICHAEL LOW
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Weekly Conversion Tip:

If you’ve got traffic but no email subscribers … or if you’ve got email subscribers but no sales … try the magic of carefully targeted written content.
I’m talking here about premiums or bonuses in the form of valuable written reports, given away free to seduce readers into action.
This is by no means a [...]

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Article Writers – How To Grasp Your Reader’s Attention And Keep It

by MICHAEL LOW

“The first time this happened I was gripped with fear. I thought I was going to die.”
The above paragraph has five ingredients that practically force you to pay attention.
You can use these ingredients to increase the attention getting power of every article, essay, blog-post or email you write from now on.
Can you [...]

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How to sell more by writing less

by MICHAEL LOW
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Have you ever sat at your keyboard, scratching your head, because you wanted to sell a product or service but didn’t know what to write?
It takes time to write a sales letter or affiliate recommendation. Not only that but, if you don’t get it right, you can annoy your readers, lose your credibility … and [...]

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