Weekly Conversion Tip:
If you’ve got traffic but no email subscribers … or if you’ve got email subscribers but no sales … try the magic of carefully targeted written content.
I’m talking here about premiums or bonuses in the form of valuable written reports, given away free to seduce readers into action.
This is by no means a new technique.
The largest and most profitable publishing houses have used it almost exclusively since the idea was first discovered.
The trick is to uncover what your readers want so dearly they will be willing to enter their email address or punch in their credit card details to get it.
The trick is to find an idea so powerful or tempting to your readers they can’t sleep without laying hold upon it.
The trick is to place the white-paper or report or whatever so prominently in the readers view it can’t escape his attention.
“The right piece of written content,” say the biggest guns in the publishing world, “can mean the difference between a failed promotion and one that makes millions!”
For proof of these statements you only have to think about the times you’ve bought products or responded to promotions because of a single bonus item or because of the promise of an answer to a single challenge.
Could a piece of written content — published in the form of a valuable report! — be the key to greater conversions at your website?
Could it make an already profitable product even more profitable?
Just as some book titles grab your attention more deeply than others as you stroll through the book store, certain report titles will be of greater value to your readers.
Test a few different reports or test different titles for an existing report, and see what impact it has on optin subscribers and sales.
Author Info: Michael Low is a professional copywriter specializing in Internet sales letters, traffic generation, website conversion and email marketing campaigns. He’s also the author of the popular ebook “How to Write Articles People Want to Read” which he now gives away free to readers of this blog.
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