It’s 2: 44 a.m as I write this.
I’m tired. But I’m still going to share what I believe are two valuable lessons for writers who want to make it big.
I just got back from a late night fishing trip on the river with a friend.
We fished three locations.
- The first spot had fish jumping but none were biting.
- The second had the occasional fish leap into the air and lots of little bites.
- The third had a few fish breaking the surface of the water. We caught one. But it was slightly undersized so we threw it back.
What you have just read is a chronology of my nights events. Not the whole night, mind you. Just the last 4 hours.
And I’ve included it here for two simple reasons:
- The first is to show you how simple it can be to create content for your blog.
- The second is to introduce an important marketing lesson I’ve been thinking about.
Let’s start at the beginning:
A simple way to create content for your blog.
What does my fishing expedition have to do with you creating content for your blog?
Actually, not much. But it does show that writing can be easy when you have something interesting to write about.
And how do you find something interesting to write about?
Easy. Do something interesting and write about your experience.
Now, YOU may not be interested in fishing. But that’s not the point. The point is, interesting writing comes from having something interesting to write about.
Oh wait, I just said that. Nevermind. I think it bares repeating.
Besides, there’s another point to be made here. It’s this …
I’m sure if I searched hard enough I could find something interesting about my fishing trip that would be of interest to you.
If I can, it just goes to show that even the most boring or seemingly unrelated experiences can be used as good content for a blog post or article you are writing.
Let me see now … oh! I got it. (And this leads me to the second reason why I wanted to write this article.)
How about this: Did you know there are 3 important marketing lessons contained in the simple act of fishing?
Well there are.
You see, to be a successful fisherman (or fisherwoman) you have to:
1. know what bait to use. In marketing you need to know what ‘offers’ your potential clients will respond to.
2. In fishing you need to kn0w where the best fish hang out. Same in marketing. You need to know where your prospects hang out so you can reach them with your marketing message.
3. In fishing you need to test different size hooks, different lures, different times of the day to go fishing. In marketing you need to test different marketing mediums, different price points, different promotional themes. And so on.
You get the idea.
So there you have it. Two writing lessons tied up in one article about an evening spent fishing.
Lesson one: The secret to having something of interest to write about is to do something interesting.
Lesson two: Use the secrets learned by expert fishermen to “land bigger fish” with your marketing.
Do this and you’ll enjoy greater writing success.
Final thought before I go to bed: The word “Fish” in the context of this article is an acronym for Find Interesting Subjects Hourly. And it’s a reminder that great sources of writing material exist all around you if you look for them.
Hope this helps. It’s late and I’m off to bed.
Author Info: Michael Low is a professional copywriter specializing in Internet sales letters, traffic generation, website conversion and email marketing campaigns. He’s also the author of the popular ebook “How to Write Articles People Want to Read” which he now gives away free to readers of this blog.
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